Enjoy an interesting expose on 21 Life Lessons learned as a competitive hang gliding pilot on the world circuit and as Advertising Agency owner for 15 years. Heartfelt and motivating.
Company Facebook page vs web site – where to concentrate yr online efforts
October 3rd, 2011
Should you build your online profile through your company Facebook page, or through your web site? This blog explores the dilemma facing marketers and gives answers.
Is it time to use smart phones in your marketing mix?
April 26th, 2011
Up to 50% are predicted to own a smartphone by Christmas 2011. Is it time to integrate mobile phone marketing into your marketing budget? How?
Facebook and Twitter activity affects web page rankings
April 26th, 2011
Facebook and Twitter activity do affect the organic rankings of Google and Bing. This article summarises the clues on the key factors that are used to affect the authority and the trust of the site.
Why mobile phones will be the key marketing tool of 2011
April 5th, 2011
Why mobile phone marketing will be the key tool for 2011. Recent impressions from trip abroad.
The #1 mistake companies make with web site key words
March 29th, 2011
The number one mistake companies make with site keywords is guessing what phrase will be the top phrase to optimise their site on. Here’s why this is a dangerous strategy.
Online spend up 26% – now third top media in NZ
March 18th, 2011
The 2010 NZ ad spend results are just out and reveal that online advertising is now the third top medium, after newspaper and television. Online advertising grew by more than 26 percent last year. Click to view.
Who should have a corporate Facebook page?
December 1st, 2010
What emphasis should you put on building your web site versus your Facebook page? Who should create a Facebook page?
11 web design trends, by Christchurch web designer
October 12th, 2010
Here are 11 web design trends based around design, content, social media, and the fact that it’s no good looking pretty, if no one comes to look at you! Like fashion, fonts and website design styles also change. These trends show current changes that will keep your site up with the play. Although most [...]
Three ways to reach people on the internet
September 29th, 2010
With the internet now commanding over 12 hours a week on average, and over 20% of people’s total media consumption, it’s logical for marketers to work out how they can reach customers while they are on the internet. Strategies fall broadly into three areas:
1. Come up in search engine searches
Getting customers while they are [...]
About Rachel Alexander
Rachel Alexander is a specialist internet marketing minx with over 20 years experience in marketing (see more)
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